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Atomic Antelope
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Atomic Antelope : ウィキペディア英語版
Atomic Antelope

Atomic Antelope Ltd. is a digital book publisher founded in 2009 in London, England. The company is best known for producing ''Alice for the iPad'', a popular adaptation of Lewis Carroll's Alice in Wonderland. The iPad adaptation caused significant controversy in the press and literary circles, the New York Times initially rallied against ''Alice for the iPad'', claiming it prized interactivity over quiet reading and would change children's habits for the worse. Although ''Alice for the iPad'' was praised by Oprah Winfrey and Gizmodo, Atomic Antelope's CEO Chris Stevens began a public feud with children's book publishers after the publication of an interview in Fast Company magazine in which Stevens told a reporter, "The paper publishers have clearly demonstrated that they have absolutely no acuity in the digital realm, and are stuck... Working with them is a waste of energy. Imagine if Henry Ford had decided to team up with a horse stables to make the Model T."
==Company history==

Atomic Antelope was founded in 2009 by former CNET journalist Chris Stevens and Ben Roberts. The company launched two minor titles for the iPhone before producing ''Alice for the iPad'' in March 2010. The book quickly became one of the most popular children's titles on the iPad platform. Roberts left the company in September 2010.
Stevens has publicly stated that Atomic Antelope refuses to work with traditional publishers. The company is believed to be taking all future book development in-house and is said to be in talks with "authors that have made international bestseller lists" who intend to bypass the major publishing houses.〔

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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